Modern hotel with an industrial chic interior design. The hotel opened in 2017 and is a great choice for anyone looking for something with personality in the heart of Stockholm.
How was your first impression?
Approaching Hobo Hotel at Brunkebergstorg (Brunkeberg Square), you’re immediately struck by how central everything feels. You’re literally a 7-minute walk from Stockholm Central Station, which means you can roll your suitcase straight from the Arlanda Express without breaking a sweat. The square itself buzzes with energy, and the hotel’s industrial facade hints at the cool factor waiting inside. It’s one of those places where you know you’re staying somewhere with character before you even check in.
Tell us about the scene and the crowd. What’s the vibe like?
This is a spot where Stockholm’s social crowd gathers. The lobby doubles as a bar with actual DJ gear set up, so don’t be surprised if your Friday evening suddenly turns into an impromptu dance party. The vibe attracts a mix of design-conscious twenty and thirty-somethings. Think creative professionals, stylish travelers, and locals who know where the action is.
The location works well if you’re into nightlife. Stockholm under Stjärnorna (Stockholm under the Stars, usually just called SUS) is right next door, and its rooftop bar often feels like part of the hotel itself. Stating right in the district Norrmalm, you’re also close to Malmskillnadsgatan, where you’ll find plenty of bars and restaurants. Staying in Norrmalm puts you in the middle of things, but Brunkebergstorg has a bit of a village-in-the-city atmosphere that softens the pace.
Let’s cut to the chase: how’s the room? Cozy, chic, or just meh?
The rooms pull off an industrial chic look without feeling cold. Large windows overlooking Brunkebergstorg are a real highlight, letting in plenty of daylight, though the indoor lighting could be brighter – the room can feel dim at times. From our room we could see Brunkebergstorg and, in the distance, the tower of Stockholm City Hall. It’s a great view if you’re facing that direction, but keep in mind that being just above the bars means you’ll hear the nightlife if you turn in early.
What stands out here are the design details. The green lamp wires might sound like a small thing, but they give the room some character. Overall, the space feels more personal than the usual chain hotel setup. There are a few playful extras too, like a Stockholm map with local spots marked out – genuinely handy when planning your day – and even some washable tattoos in the bathroom, which add a bit of humor.
Be honest: is the bathroom more “spa goals” or “avoid eye contact with the mirror”?
The bathrooms hit that sweet spot of clean and functional without trying too hard to be luxurious. Everything feels fresh and new, which makes sense given the hotel only opened in 2017. You’ve got your standard amenities – soap, shampoo, conditioner, lotion, hairdryer – all good quality. One eco-friendly detail we appreciated: they’ve ditched paper napkins, which is a small but thoughtful sustainability touch that feels very Stockholm.
The industrial design extends here too, so it’s more “urban loft” than “spa retreat,” but honestly, that’s exactly what you’d expect and want from this place.
Room service: indulgent treat or instant regret?
We didn’t test out room service during our stay, but given the hotel’s focus on the social lobby scene and incredible restaurant access nearby, you’re probably better off exploring the neighborhood anyway. Sometimes the best room service is a short walk to discover Stockholm’s food scene.
Let’s talk perks: minibar treasures, toiletries you want to hoard – any keepers?
There’s no minibar in the rooms, but instead a small shop in the lobby where you can pick up snacks and drinks. Prices are more reasonable than a typical minibar, and the selection covers basics along with a few Swedish treats. The real advantage, though, is the location – you’re well placed for exploring Stockholm, with major attractions, shopping, and transit all close by.
Did breakfast hit the spot?
Breakfast is served at TAK, the Japanese restaurant on the 13th floor next door. Eating up here comes with city views in two directions: towards Brunkebergstorg and towards the SUS rooftop bar area, which gets the morning sun. The height gives a nice perspective over the city, though the west-facing side with City Hall in the distance is more impressive than the east, where the view is mostly of the opposite building.
The breakfast itself is a fairly typical Scandinavian spread with the usual options. There’s also a small Japanese-inspired section with rice, salmon, tofu, kimchi, and furikake, but it’s limited. Staff were attentive and kept things running smoothly.
What’s the bonus round here? Think gyms, pools, spa magic, or even parking perks – anything worth a shout-out?
One advantage of staying here is the direct connection to Stockholm under Stjärnorna next door – a rooftop bar that’s popular with both locals and visitors. The lobby bar is also lively and makes for an easy place to grab a drink or meet people.
There’s a small gym in the basement if you want a workout, and if you prefer something bigger, there are several gyms in Norrmalm that offer day passes. Stockholm itself is very walkable and bike-friendly, so it’s easy to stay active while exploring the city.
The verdict: should we book it? And why – or why not?
Book it if you want to be in the heart of Stockholm’s action with a hotel that has genuine personality. Hobo Hotel suits travelers who appreciate design, want to dip into Stockholm’s nightlife, and prefer local character over standard hotel amenities.
It’s a good fit for couples looking for a stylish base, solo travelers open to meeting people, or friends planning a trip together. The location is hard to beat – you’re within walking distance of major sights, close to Central Station, and surrounded by plenty of bars and restaurants.
Skip it if you’re looking for traditional luxury amenities, need extensive business facilities, or prefer quieter, more residential neighborhoods. Families with young children might also find the party-adjacent vibe a bit much.
Bottom line: Hobo Hotel offers a central Stockholm stay with personality. It doesn’t try to be everything to everyone, and that’s part of its appeal.
