One of the best things about shopping in Stockholm is discovering clothes from Swedish brands. Many department stores feature a wide selection, but what makes Stockholm special is that so many of these brands have their flagship stores here. Fashion is a big part of the city’s identity, and Swedish design is known for being stylish, sustainable, and timeless – making it a great souvenir or something special to bring home for yourself.
We’ve gathered some of the most interesting Swedish clothing brands that have their own stores in Stockholm. The list includes a mix of fashion, outdoor, and lifestyle labels, along with brands known for underwear and home wear.
Asket
The brand Asket stands out for offering its clothes in three different lengths – regular, short and long – making it easier to find a size that fits your body type. You can also explore their detailed transparency reports, showing everything that goes into creating a garment, from production costs to its CO₂, water, and energy footprint. Their collection focuses on timeless basics, from classic T-shirts to trousers and jackets.
What to buy: The lightweight t-shirt is a modern classic and comes in several different colors.
Where to buy: The Asket Flagship store, Norrmalmstorg 1
Why we recommend them: We own several pieces from Asket – jeans, T-shirts, shirts, sweaters. And everything has been great quality and easy to wear. Their store feels like a calm oasis in a busy area, and the staff are always friendly and ready to help.
CDLP
The Swedish brand CDLP started out making men’s underwear from lyocell. The brand launched in 2016 and has since then expanded to include a women’s line, as well as a core collection of clothing such as trousers, T-shirts and homewear.
What to buy: The lyocell briefs, available in versions for both men and women, and is a perfect buy for trying out the fit and aesthetics of CDLP.
Where to buy: The CDLP Flagship store, Mäster Samuelsgatan 9
Why we recommend them: Their lyocell underwear has a great fit, and we have several pairs that have become year-round favorites. They also stay cooler than cotton on warm summer days.
Fjällräven
Few things are as iconic as the Swedish Kånken backpack. First launched in 1978, it was designed to help schoolchildren avoid back pain from carrying heavy books – a simple idea that became a national classic. Today Fjällräven has so much more items than their traditional Kånken backpack, and is a haven for anyone interested in outdoor activities.
What to buy: Kånken backpack, the Expedition Down Lite Jacket
Where to buy: The Fjällräven Brand Corner at Naturkompaniet, Kungsgatan 26
Why we recommend them: We have used Fjällräven backpacks and winter parkas for years. There’s something nostalgic about the brand – it’s practical, durable, and built to last. The designs are minimal and timeless, made from high-quality materials with a strong focus on sustainability and responsible production. It’s one of those Swedish brands that feels both traditional and forward-thinking.
Acne Studios
Acne Studios has a distinctive style and is well-known among both celebrities and fashion influencers. If you’re into creative fashion statements and contemporary design, this is one of the brands to keep an eye on.
What to buy: The logo scarf with the print “Acne Studios Stockholm 1996” makes a great souvenir or a memory purchase for yourself.
Where to buy: The Acne Studios Flagship store, Norrmalmstorg 2
Why we recommend them: We got our first pairs of Acne jeans back in the late 1990s, so this brand carries a lot of personal history for us. Their clothes have been in demand for decades, and even second-hand pieces keep their value well. Few brands capture Stockholm’s current fashion identity as well as Acne does.
HOPE
HOPE is a Stockholm-based fashion brand offering collections for both men and women. Their design reflects classic Scandinavian style, with a focus on clean lines, good silhouettes, and timeless simplicity. The brand is closely linked to Stockholm’s fashion scene, and if you want something that captures that understated look, HOPE is a great choice.
What to buy: A tailored shirt, a minimalist coat, or one of their structured trousers.
Where to buy: The HOPE store at Smålandsgatan 14 or the store at Götagatan 34.
Why we recommend them: HOPE’s clothes have a timeless quality and feel effortlessly wearable. The cuts are sharp but relaxed, and the materials feel well chosen. It’s the kind of brand that captures Stockholm’s understated confidence – stylish without trying too hard.
Sandqvist
Three friends in Stockholm started making bags for their own use back in 2004. Since then, Sandqvist has grown into a well-known Swedish brand appreciated for its practical design and focus on sustainability.
What to buy: The Ground Rolltop Backpack, or the Ground crossbody bag.
Where to buy: The Sandqvist Flagship store, Götgatan 28.
Why we recommend them: We’ve owned Sandqvist bags for many years and love both their leather and fabric bags. We like Sandqvist for their simple, functional design and durable materials. The bags hold up well over time and are practical for everyday use. It’s a brand that feels thoughtful and genuinely connected to Stockholm.
Tiger of Sweden
Tiger of Sweden is a Stockholm-based brand that’s been around since 1903. It began with classic men’s tailoring and built its reputation on well-cut suits, but today the collections include a full range of contemporary clothing for both men and women. The brand’s philosophy is about making tailoring part of everyday life – think suit jackets that work just as well with jeans as they do with formal trousers.
What to buy: A tailored blazer or a pair of well-fitted trousers that capture their clean, modern aesthetic.
Where to buy: The Tiger of Sweden store, Jakobsbergsgatan 8.
Why we recommend them: Tiger of Sweden combines tradition with modern design in a way few brands manage. Their clothes strike a balance between formal and relaxed, with sharp tailoring that still feels easy to wear. It’s a reliable choice if you like a refined, Scandinavian look that works in both casual and professional settings. We wear both their suits and their jeans, which are both great buys.
Haglöfs
Haglöfs is a Swedish outdoor brand that’s been around since 1914. They make clothing and gear for anyone who loves outdoor activities, such as hiking, climbing or skiing. Their range includes everything from durable jackets to technical layers, with the L.I.M. series standing out for its lightweight, waterproof design and focus on performance.
What to buy: The ultra light L.I.M GTX II Jacket with Gore-Tex.
Where to buy: The Haglöfs Brand Store, Kungsgatan 10
Why we recommend them: Haglöfs combines technical quality with Swedish practicality. Their clothes are made to handle unpredictable weather but still feel comfortable and light. It’s a dependable brand if you want gear that works well both on the trail and in everyday life. We have several pieces of Haglöfs clothes, all from pants and jackets, to hiking shoes. Haglöfs is a natural part of our outdoor adventures.
Happy Socks
You can never go wrong with a good pair of socks, and Happy Socks makes them fun. The brand is all about color and creativity – turning an everyday item into something that lifts your outfit and mood alike.
What to buy: The star cluster socks make a playful gift, or an easy way to add some personality to your own wardrobe.
Where to buy: Their store at Drottninggatan 70 or Västerlånggatan 65.
Why we recommend them: Happy Socks brings a bit of humor and joy into something as simple as socks. The quality is solid, and the designs are full of character – a lighthearted reminder that Swedish design doesn’t always have to be minimal. It’s also a fun way to challenge a formal outfit, by having a fun pair of socks.
Nudie Jeans
Founded in Gothenburg in 2001, Nudie Jeans focuses on making denim that’s built to last. Their jeans are designed to age beautifully, and the brand encourages repair and reuse rather than disposal – sustainability is part of everything they do.
What to buy: Their denim jackets with their signature back yoke embroidery, or a pair of classic organic jeans.
Where to buy: The Nudie store, Skånegatan 75.
Why we recommend them: Their store in Södermalm is the perfect place for jeans shopping. The supply is large and you just tell the employees what type of fit you are looking for and they will help you with finding the right pair of jeans.
CQP
CQP is a Swedish brand that makes men’s footwear with a focus on clean design and high-quality materials. Their sneakers and boots combine Scandinavian minimalism with craftsmanship that feels more tailored than sporty. Each pair is made in small batches, giving their shoes a refined, understated look that works well in both casual and smart settings.
What to buy: The Saxum boots are a modern classic – stylish, comfortable, and ideal for the Swedish autumn and winter.
Where to buy: The CQP showroom, Skeppargatan 22
Why we recommend them: CQP stands out for its attention to detail and thoughtful design. The shoes feel solid and well-balanced, built to last while still looking effortlessly polished. It’s a great choice if you appreciate quality and quiet style over flashier logos.
Myrqvist
Myrqvist is a Swedish shoe brand known for its timeless design and solid craftsmanship. Their loafers and oxfords are Goodyear welted, while the sneakers are sidewall stitched — both methods that make the shoes durable and easy to resole. The brand also stands out for its broad size range, with certain models running from EU 38 (UK 4 / US 4.5) up to EU 48 (UK 14 / US 14.5), which makes it easier to find a good fit.
What to buy: The Oaxen Monochrome II sneaker for a clean, casual look, or the Stenhammar II loafer for something more formal.
Where to buy: The Myrqvist Flagship Store, in the Mood Mall, Jakobsbergsgatan 17.
Why we recommend them: Myrqvist offers classic styles made to last, with craftsmanship that feels premium without the luxury-brand price tag. The shoes strike a balance between traditional and modern, making them versatile enough for both work and everyday wear.
Axel Arigato
Axel Arigato is a Swedish brand known for its minimalist sneakers that blend Scandinavian design with a modern, streetwear edge. Founded in Gothenburg in 2014, the brand has grown quickly and is now well established both in Stockholm and internationally. Their shoes are known for being comfortable and easy to pair with almost anything.
What to buy: The Dice T-Toe sneaker – a clean, versatile model that works just as well with jeans as with tailored trousers.
Where to buy: The Axel Arigato store, Biblioteksgatan 7.
Why we recommend them: Axel Arigato combines sharp design with everyday comfort. The quality is solid, and the styles feel current without being trend-driven. It’s a good pick if you like a modern, urban take on Swedish minimalistic kicks.
A New Sweden
A New Sweden takes sustainability seriously – all their garments are made entirely from Swedish materials and produced within Sweden. The brand focuses on transparency and local production, aiming to create clothes that last both in quality and style. They also offer a 15-year repair guarantee, showing real confidence in their craftsmanship.
What to buy: The Jämtland wool sweatshirt is a cozy wool variant of the classical gray cotton jersey
Where to buy: Asteh, Bondegatan 46
Why we recommend them: A New Sweden stands out for its uncompromising approach to sustainability and local sourcing. The clothes feel authentic and durable, made to be worn and repaired rather than replaced. It’s a brand that reflects Swedish values of quality, responsibility, and simplicity.
J.Lindeberg
J.Lindeberg started in Stockholm in the 1990s and is now an international brand known for combining fashion with activewear. The brand is often associated with golf and ski wear, but their collections also include a wide range of men’s and women’s clothing. You’ll find their pieces in several stores around Stockholm, and the style feels both sporty and polished.
What to buy: For skiing and snowboarding, their jackets and pants are a great choice – functional, sleek, and built for movement.
Where to buy: The J.Lindeberg Flagship store, Biblioteksgatan 6.
Why we recommend them: J.Lindeberg strikes a nice balance between performance and style. Their clothes work just as well on the slopes as they do in the city, making them a good pick if you like sporty pieces that still look refined.
