Shopping in Stockholm weaves together Swedish design, vintage finds and local craftmanship. The city’s diverse retail districts each tell their own story and offer high-eng shopping as well as historical market halls. Here are some of the best shopping streets and areas to explore:
High-end shopping streets
Biblioteksgatan
Located in the upscale Östermalm district, this pedestrian street is known for its luxury brands. Biblioteksgatan features several high-end clothing stores, including both Swedish and international designers such as J.Lindeberg, Hugo Boss, and Ralph Lauren, alongside Scandinavian design favorites such as Georg Jensen. This street is a must-visit if you’re into high-end fashion and accessories. The street begins at Norrmalmstorg in the south and continues to Lästmakargatan in the north, near its junction with Birger Jarlsgatan.
Explore Biblioteksgatan on Google Maps
Birger Jarlsgatan
Birger Jarlsgatan, named after Birger Jarl, the founding father of Stockholm, is – together with Biblioteksgatan – one of Stockholm’s main streets for upscale shopping. Here, you’ll find flagship stores of luxury brands like Prada, Gucci, Louis Vuitton, and Max Mara.
The street begins just north of Berzelii Park and stretches northwest for 2.25 kilometers (1.4 miles), running along the Norrmalm and Vasastan districts while marking Östermalm’s western border.
Explore Birger Jarlsgatan on Google Maps
Nybrogatan
Nybrogatan is a central street in the middle of the Östermalm district and a popular destination for both food and shopping. Notable stops along this street include the interior design boutique Nordiska Galleriet, Swedish luxury rug manufacturer Kasthall, and Stockholms Auktionsverk, the world’s oldest auction house, founded in 1674.
This long street runs through much of Östermalm, but most shops are concentrated between the market hall, Östermalmshallen, and the intersection with the elegant boulevard Strandvägen. Just a short walk from this intersection, you’ll also find the renowned Swedish design store Svenskt Tenn.
Popular shopping streets
Drottninggatan
One of Stockholm’s longest pedestrian streets, Drottninggatan stretches between the Norrmalm and Vasastan districts. It offers a mix of shops, ranging from clothing to electronics, as well as numerous restaurants. The street is also home to the prominent Åhléns City department store, known for its wide variety of products, featuring everything from clothing to kitchen ware.
Drottninggatan passes through Sergel’s Square and T-Centralen, the bustling heart of Stockholm and its most central location. This area is particularly popular and can get quite crowded, especially on weekends and holidays.
The street begins just north of the Swedish Parliament and extends northward, ending near the park Observatorielunden.
Explore Drottninggatan on Google Maps
Götgatan
Located in the trendy Södermalm district, this street is lined with boutiques and cafes, and is a great choice for shopping and socializing. A section of the street was remodeled to a walking and cycling area, having prior been a car road. The walking curbs are still there but you will notice that people are walking all across the road, i.e. utilizing all of the road, in the section between the streets Högbergsgatan and Slussbrogatan. This is a bit of a unique situation in Stockholm, especially since cyclists commonly are not allowed to bicycle where you walk but in this case both cycling and walking are allowed and mixed in the same area, so you see some cyclists zigzagging between the crowds.
Explore Götgatan on Google Maps
Kungsgatan
Kungsgatan is an active shopping street that extends from Casino Cosmopol to Stureplan. It features a diverse range of shops, including outdoor clothing companies like the Swedish companies Fjällräven, Haglöfs, Naturkompaniet, and fashion clothing stores like A Day’s March and Ströms Man & Woman. The street also hosts specialty stores such as Panduro, a popular craft store, and Elgiganten, a tech and electronics chain. Overall, Kungsgatan is ideal for if you’re looking for a mix of high street and specialty stores.
Explore Kungsgatan on Google Maps
Hamngatan
Notable for housing the prestigious NK (Nordiska Kompaniet) department store, this street also features popular retail chains like H&M, Zara, and Uniqlo. Nearby, Gallerian offers a mix of Swedish and international shops.
Located in the Norrmalm district, this street begins just north of Berzelii Park, passes the popular Kungsträdgården park, and stretches all the way to Sergel’s Square.
Hamngatan runs parallel to the waterfront and is home to several key shopping destinations. The shopping mall Gallerian, located on this street, is undergoing renovations but remains a significant shopping hub with various boutiques, restaurants, and cafes. It features well-known brands and local shops. Additionally, Hamngatan houses the prestigious department store NK (Nordiska Kompaniet), which offers a wide selection of luxury goods, including fashion, beauty products, and home decor.
Explore Hamngatan on Google Maps
Sergelgatan
Sergelgatan is a vibrant 250-meter-long shopping street offering a mix of lifestyle, fashion, and cultural venues. As one of Sweden’s first pedestrian streets, it connects Hötorget (Haymarket) to Sergel’s Square (Sergels torg). The street features a variety of shops, including popular brands like Urban Outfitters and Dedicated, alongside the home goods and decor store Different Things.
Recently renovated, Sergelgatan has become a bustling hub, drawing around 120,000 visitors each week.
Explore Sergelgatan on Google Maps
Sergel underground passage (Sergelgången)
This underground passage from Sergel’s Square toward Hamngatan offers convenient access to various shops, including one of the entrances to the NK department store. A fun fact: the passage runs directly beneath the iconic Sergel Square fountain. Connecting several shopping areas, this arcade provides a sheltered way for shoppers to explore, no matter the weather. With its mix of boutiques and cafés, it enhances the overall shopping experience in Stockholm’s bustling city center.
The arcade features a variety of stores to suit different needs and tastes. You’ll find stylish shoes at Vagabond and Deichmann, and children’s clothing at Sprall. For quirky and affordable finds, the Danish gift shop Flying Tiger Copenhagen is a must-visit. You can browse decorative wall art at FRAME IT or indulge in luxurious home and body care products at Rituals.
Explore Sergel Underground Passage on Google Maps
Norrlandsgatan
While Norrlandsgatan is less prominent than Kungsgatan or Hamngatan, it connects to several shopping areas in the vicinity of Norrmalmstorg. This street features boutique shops and is close to more significant shopping destinations like NK and Gallerian. It serves as a convenient access point for shoppers exploring the upscale offerings nearby.
Explore Norrlandsgatan on Google Maps
Västerlånggatan
Västerlånggatan is the main shopping street in Gamla Stan, Stockholm’s historic Old Town. Known for its charming cobblestone streets and lively atmosphere, it offers a mix of shops, primarily catering to tourists.
The street is lined with souvenir stores like The Palace and The Old Town Souvenir, perfect for picking up Swedish-themed gifts and memorabilia. For something more unique, shops like Happy Socks and Snö of Sweden feature trendy clothing and accessories, while Made in Stockholm highlights local craftsmanship with handcrafted gifts.
Fans of science fiction and fantasy shouldn’t miss The Science Fiction Bookstore, a popular spot for books, board games, and graphic novels.
While Västerlånggatan leans toward tourist-oriented shopping, its vibrant atmosphere and variety of stores make it a delightful stop when exploring Stockholm’s Old Town. Whether you’re after keepsakes, unique fashion, or just soaking up the charm of Gamla Stan.
Explore Västerlånggatan on Google Maps
Department stores and shopping arcades
NK (Nordiska Kompaniet)
Located on Hamngatan, NK is a landmark department store renowned for its luxury shopping experience. It offers high-end brands across categories such as fashion, beauty, and home goods. The store also features specialized sections, including NK Man and NK Beauty.
Åhléns City
Located on Drottninggatan, Åhléns is a major department store offering a wide range of products, from clothing to home goods, at various price points. It caters to a broad audience, with options ranging from affordable to premium. For a bite to eat, the popular Italian restaurant Basta is located on the top floor.
Show Åhléns City on Google Maps
Sturegallerian
Sturegallerian is a glamorous shopping arcade known for its upscale boutiques, offering a curated mix of designer clothing, accessories, and gourmet food. With popular brands like Grand Le Mar, Massimo Dutti, Stylein, and Intimissimi, the focus here is on quality and style. The arcade blends luxury with high-street options, featuring everything from fashion and footwear to home goods. It emphasizes a curated shopping experience, making it suitable for both casual shoppers and fashion enthusiasts looking for unique items.
Show Sturegallerian on Google Maps
Gallerian
Gallerian, which translates to “The Mall” in Swedish, is a modern shopping destination located on Hamngatan. It offers a diverse range of stores, from fashion boutiques to lifestyle shops, including flagship stores like IKEA, Nike, and KICKS. This vibrant hub is not just for shopping but also for dining and socializing, making it a popular spot in the city. With its contemporary atmosphere and wide appeal, Gallerian attracts millions of visitors each year.
MOOD Stockholm
MOOD Stockholm is a contemporary shopping destination in the heart of Norrmalm, conveniently located between Hamngatan and Bibliotekstan. Opened in 2012 after an extensive renovation, this stylish mall offers a shopping experience that goes beyond the ordinary.
With more than 30 stores, MOOD features a curated selection of fashion, interior design, beauty products, and accessories. Many brands are exclusive to MOOD, blending Swedish and international labels, making it a great choice for finding unique items not available elsewhere in Stockholm.
Inspired by shopping districts in cities like London and Milan, the mall is designed to be more than just a retail space. Art installations, sleek interiors, and a vibrant atmosphere make MOOD a destination where shopping meets style and creativity.
Show MOOD Stockholm on Google Maps
Local Markets
For a unique shopping experience, consider visiting these local markets:
Hötorget Flea Market
Held every Sunday, this market features a variety of stalls selling everything from vintage items to kitchenware. It transforms from a flower market into a treasure hunt for unique finds.
Karlaplan Flea Market
The Karlaplan Flea Market is an active outdoor market located in the heart of Östermalm district. Open every Saturday from April to October, it features a mix of handmade goods, vintage items, and second-hand treasures, making it a popular spot for anyone looking for unique finds.
Hornstull’s Market (Hornstulls Marknad)
Open from April to September on weekends, this lakeside market offers antiques, design items, and delicious street food from various food trucks.
Bondens Egen Marknad (The Farmer’s Own Market)
A farmer’s market located in Södermalm and Östermalm, it showcases organic produce, cheese, and local delicacies every Saturday from August to October. They also hold a Christmas market in December.
- Official website – Södermalm district (Swedish)
- Official website – Östermalm district (Swedish)
- Show Bondens Egen Marknad (Södermalm) on Google Maps
- Show Bondens Egen Marknad (Östermalm) on Google Maps
Skansen’s Market
This market celebrates traditional Swedish culture during holidays like Christmas and Easter, featuring handicrafts and local foods sold in a charming setting at the open air museum Skansen.